Los Angeles, CA – June 10, 2010 – Cadence St. John, adult star and fetish model, has joined with the Circus Hooker Smut Regime (CHSRegime.com) to launch her new website, Oi Tomboy! (OiTomboy.com). Initially a side-project for Ms. St. John, a fun way to share photos and journals in her off time, she now sees Oi Tomboy as a mission to do something unique in the world of adult web content. “Oi Tomboy is what I think is hot and what I want to do sexually,” Ms. St. John explains. “I’m not doing what everyone thinks people want to see. Although, I know it has something for everyone, whether that be girl/girl videos, smoking fetish to your pretty playboy style pics. I want to explore everything and still have unique content.”

The site will showcase the range of Ms. St. John’s work, from an erotic music video by Chad Michael Ward with music provided by Dave Navarro, to mainstream adult girl/girl scenes and fetish erotica such as latex and stockings. Performers featured with Cadence include Charley Chase, Regan Reese, Capri Cavalli, and Jessica Jaymes, among other notable adult stars.

CHS Regime collaborated with Ms. St. John in crafting a new Oi Tomboy site. It will contain her regular blog as well as display exclusive photo sets and videos in an extensive members’ section. Diverging from the norm, the CHS Regime has thrown away the old format of limited tour pages to allow viewers to peruse samples of all content, which they feel enhances user confidence and satisfaction. “We want everyone to see how much great content Cadence has put together,” says CHS partner, Jimi King. “If you’re coming to Oi Tomboy looking for a deep collection of sexy photos and video of Cadence St. John, you’re going to love what you see.”

Cadence St. John is an erotic, print, and fetish model, also appearing regularly in adult films. She can be seen in the acclaimed title, Alpha Femmes, as well as First Dates, Girls, Girls, Girls II, Soaking Wet Mess, and Babes Illustrated 19. She has also been featured in magazines Skin and Ink, Rebel Rodz, and Burning Angel Mag. Issue 1.

Circus Hooker Smut Regime is a web, production, and marketing studio located in Hollywood, CA with a focus on quality adult content, particularly within niche markets. For more details about CHS Regime, please visit their website, CHSRegime.com.

Los Angeles, CA – November 9, 2009 – After a decade of running their independent studio, Plastic Hassle Creative Studio (www.plastichassle.com) has opened an adult branch, Circus Hooker Smut Regime (www.chsregime.com), to bridge the branding gap of the adult industry using crossover strategies employed for their mainstream clientele. The new entity’s focus will be establishing greater audience share and loyalty through proven methods of niche marketing. “We’re talking about a completely new perspective of how the adult industry can work,” says owner and creative director Jim Fisher. “There is no reason why good branding should be exclusive to PG-rated content.” The new studio will incorporate the full-spectrum approach their mainstream counterpart has employed for such clients as alt fashion mainstay Lip Service, combining traditional promotional tools with new, user-centric fields of viral marketing and social media.

Central to CHS Regime directors, Jim and Mich Fisher, is the fundamental issue of content. “The most brilliant marketing in the world won’t sell a product that’s not intrinsically interesting,” explains marketing director Mich Fisher. “The public has millions of options at their fingertips, so the realities of internet entertainment require a dramatic top down shift to a quality over quantity mindset.” The CHS Regime strategy, they say, is to use tools readily available but underutilized by the adult industry. “Certainly, lots of adult providers have employed social media,” Mich Fisher continues. “But it’s principally been a one-way street rather than a conversation. To know what the paying markets want takes a lot more listening.”

Along with their services division, Circus Hooker Smut Regime will also include a content development and production arm to encompass general adult as well as niche content. Creative director, Jim Fisher, states, “The best way to put our ideas into practice is by making our own content. Our web and video productions are all about being visually engaging and erotic but, more importantly, being genuinely interesting. There is a massive unserved audience looking for quality adult entertainment and we’re going to give it to them.”

Their unique approach to adult content and marketing is built upon creative marketing strategies they’ve employed in corporate, entertainment, and fashion branding projects. Most recently, directors Jim and Mich Fisher have managed the family of web properties for alt fashion company, Lip Service, as well as heading up their social networking strategies and image branding projects such as the company’s webzine, viral promotions, catalogs, and advertising. Their full-spectrum marketing is what the couple describe as a collaborative partnership rather than the hired-gun attitude often seen in freelance relationships. “Sure, beautiful web sites and images are nice, but they’re just the icing, aren’t they? In a saturated market, that’s just not enough anymore,” declares Mich Fisher. “Whether you’re in the mainstream or adult market, successful projects rely on a results-driven point of view from the initial planning stages. Our focus is adding value to the brand along with eye-catching design. It’s more intensive, but thriving in a competitive market is a pretty satisfying reward.”

For further information, please visit www.chsregime.com. Circus Hooker Smut Regime currently has several website and video projects in development and is open to taking on new adult and crossover projects.